Shaping Success in B2B Marketing and Workplace Culture with Jon Franko

In the upcoming episode of "Own the Journey," Tom is joined by Jon Franko, Founder of Gorilla 76. From the art of focusing on a niche in B2B marketing to the intricacies of measuring ROI and vetting marketing agencies, Jon shares his expert strategies. He also explores the importance of developing a culture of thinkers, the power of empathy in the workplace, and the art of effective delegation. With a nod to his commitment to creating one of the best workplaces in the country, Jon discusses the EOS methodology, the impact of AI in marketing, and innovative LinkedIn strategies. His experience as a passionate community leader and advocate, reflected in his numerous accolades and community involvements, brings a unique depth to the conversation about effective communication and leadership in the dynamic world of marketing.